Exhibition Industry News – May 14, 2025
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Latest Exhibition Industry News (May 14, 2025)
Today's exhibition industry news (May 14, 2025) highlights the active hosting of various exhibitions and industrial events. Hanwha Robotics showcased its collaborative robot solutions at EXPOMAFE in Brazil, while the "Korea Day" event at the Osaka Expo was held successfully. Lotte and KOTRA co-hosted a brand expo in Paris, France to support Korean SMEs’ entry into the European market, resulting in export consultation outcomes worth 90.8 billion KRW. In Daejeon, the world-renowned nuclear physics conference INPC 2025 is scheduled to take place, and the Daegu International Beauty Expo will feature 140 beauty companies from May 15 to 17. In addition, COEX will host KOBA 2025, and KINTEX will see events such as MegaZoo and PlayX4. Meanwhile, the city of Incheon is accelerating its preparations for APEC 2025.
Exhibition Openings
12th Busan International Machinery Fair to Be Held at Largest Scale Ever
| NBN TV - Reporter Hwang Sang-dong | Co-hosted by Busan Metropolitan City, Busan Machinery Industry Cooperative, and Busan-Gyeongnam Die & Mold Cooperative, and organized by Korea Industrial Marketing Institute and KOTRA, the "12th Busan International Machinery Fair (BUTECH 2025)" will take place from May 20...
Source: Korea Industrial Marketing Institute | Date: 2025-05-13 10:08:00 | Read Article
[Daegu City News] 12th Daegu International Beauty Expo to Open on May 15
Visitors can register for free admission on the official 2025 Daegu International Beauty Expo website until the afternoon of May 14. Acting Mayor Kim Jeong-gi expressed hopes that the event would boost the competitiveness of the local beauty industry...
Source: 2025 Daegu International Beauty Expo | Date: 2025-05-13 23:06:00 | Read Article
12th Daegu International Beauty Expo Kicks Off on May 15
Those wishing to attend can register online for free until 6 PM on the event day via the 2025 Daegu International Beauty Expo website. Acting Deputy Mayor Kim Jeong-gi emphasized the event's role in strengthening the region’s beauty industry...
Source: 2025 Daegu International Beauty Expo | Date: 2025-05-14 03:26:00 | Read Article
Smart Manufacturing at a Glance: BUTECH 2025 Opens May 20
Jointly hosted by Busan City and two regional cooperatives and organized by the Korea Industrial Marketing Institute and KOTRA, the 12th Busan International Machinery Fair (BUTECH 2025) will be held from May 20 to 23 at BEXCO in Busan...
Source: Korea Industrial Marketing Institute | Date: 2025-05-13 10:30:00 | Read Article
“Doggie Runway?” MegaZoo, Korea’s Largest Pet Fair, Opens
Hosted by the Korea Pet Food Association and organized by Messe Esang, MegaZoo Ilsan, a leading pet industry fair, will be held from May 16 to 18 at KINTEX Exhibition Hall 2 in Goyang. The event features 384 brands and companies...
Source: Messe Esang | Date: 2025-05-13 16:37:00 | Read Article
International AI Expo at COEX on May 14 & More [MICE]
Franchise Expo at Suwon Convention Center (May 15–18), Korean Food Tourism Fair at COEX Magok (May 15–17), MegaZoo at aT Center (May 16–18), Reptile Fair at KINTEX (May 17–18), KOBA 2025 at HICO (May 20–23)...
Source: Suwon Convention Center | Date: 2025-05-14 06:04:00 | Read Article
"Creativity Expanded by AI" – KOBA 2025 Opens May 20
▪ Hosted by the Korea Association of Broadcast Engineers and Korea E&EX, KOBA 2025 Media Conference will feature 15 themed sessions and about 30 lectures at COEX Conference Center during the exhibition period...
Source: Korea E&EX | Date: 2025-05-14 07:50:00 | Read Article
12th Daegu International Beauty Expo to Be Held May 15–17
Provided by Daegu City – Korea’s premier beauty expo, the 12th Daegu International Beauty Expo, will take place from May 15 to 17 at EXCO East Hall. The expo features cosmetics, beauty devices, medical beauty, nails, hair, and more...
Source: EXCO | Date: 2025-05-14 07:58:00 | Read Article
KOBA 2025, "New Wave of Media Innovation," Opens at COEX on May 20
Provided by KOBA 2025 – Under the theme "Creativity Expanded by AI: The New Wave of Media Innovation", the 33rd KOBA (International Broadcast, Media, Audio & Lighting Show) will run for four days from May 20 at COEX in Seoul...
Source: KOBA 2025 | Date: 2025-05-13 16:02:00 | Read Article
SPOEX 2025 Performance Sharing Forum Held
The SPOEX 2025 Performance Sharing Forum was held on Monday, May 12 at Seoul Olympic Parktel. The event reviewed the outcomes of the Seoul International Sports & Leisure Industry Show and discussed future improvements...
Source: Industry Expo | Date: 2025-05-14 08:01:00 | Read Article
K-Beauty Tech, Products, and Services All in One Place
Free admission available via pre-registration on the 2025 Daegu International Beauty Expo website by May 14. Acting Mayor Kim Jeong-gi noted the event’s importance in strengthening the competitiveness of the regional beauty industry...
Source: 2025 Daegu International Beauty Expo | Date: 2025-05-13 21:34:00 | Read Article
Osaka Expo Turns Korean: “Korea Day” Captivates the World
On May 13 at 2 PM, the Ministry of Trade, Industry and Energy (Minister Ahn Deok-geun) and KOTRA (President Kang Kyung-sung) hosted the official “Korea Day” ceremony at the Osaka-Kansai Expo site. The event was held at the Lei Garden (National Day Hall)...
Source: Ministry of Trade, Industry and Energy | Date: 2025-05-14 09:00:00 | Read Article
12th Busan International Machinery Fair to Showcase AI, Robotics & Smart Factories
Photo: BUTECH Secretariat – Co-hosted by Busan City, Busan Machinery Industry Cooperative, and Busan-Gyeongnam Die & Mold Cooperative, and organized by Korea Industrial Marketing Institute and KOTRA, BUTECH 2025 will run from May 20...
Source: Korea Industrial Marketing Institute | Date: 2025-05-13 10:30:00 | Read Article
KOBA 2025 – 33rd International Broadcast·Media·Audio·Lighting Show
Jointly hosted by Korea E&EX and the Korea Association of Broadcast Engineers, with support from the Ministry of Science and ICT, Korea Communications Commission, KOTRA, and major broadcasters (KBS, MBC, SBS, EBS, etc.)...
Source: Korea E&EX | Date: 2025-05-13 11:38:00 | Read Article
Corporate Participation
The Witcher 3: Wild Hunt 10th Anniversary – Participating in PlayX4 2025
CD Projekt Red announced its participation in PlayX4 2025 to celebrate the 10th anniversary of The Witcher 3: Wild Hunt. The company will host a "Memory Mosaic" event for the Korean community. The Witcher 3: Wild Hunt is...
Source: PlayX4 2025-related article | Date: 2025-05-13 19:46:00 | View Article
igus Korea to Showcase Eco-Friendly Lubrication-Free Solutions and Low-Cost Automation at BUTECH 2025
igus Korea (CEO Yoon Chang-won) announced its participation in the 12th Busan International Machinery Fair (BUTECH 2025), to be held from May 20 to 23 at BEXCO. Under the slogan "GO ZERO Lubric...
Source: Article on the 12th Busan International Machinery Fair | Date: 2025-05-13 10:48:00 | Read Article
'Stellar Code' Korean Version and Demo to Be Released
Currently available only in Japanese, the demo will be updated with a Korean version on May 22 and can be experienced firsthand at the 2025 PlayX4 B2C exhibition hall. The official release is scheduled for August during Japan’s Comic Market...
Source: Article on 2025 PlayX4 | Date: 2025-05-13 19:36:00 | Read Article
Reviving the Forgotten Legacy of Korean Traditional Pottery
From June 5 to 8, the 40th Seoul International Travel Fair will host a special exhibition zone titled “K-ART Rising Star 2025” at COEX Hall C, highlighting the heritage of traditional black ceramics and showcasing the prestige of K-ART...
Source: Article on the 40th Seoul International Travel Fair | Date: 2025-05-13 12:02:00 | Read Article
MSI to Exhibit Next-Gen Hardware and Operate Experience Zone at 2025 PlayX4
Provided by MSI Korea (https://kr.msi.com, CEO Gong Beon-seo), the company will participate in the 2025 PlayX4 event held at KINTEX in Ilsan from May 22 for four days, showcasing next-generation gaming hardware...
Source: Article on 2025 PlayX4 | Date: 2025-05-13 16:27:00 | Read Article
Mr.Mind to Introduce AI Emotional Care Robot ‘Chorongi’ at 2025 Homecare, Rehabilitation & Welfare Expo
Mr.Mind Co., Ltd. (CEO Jang Sung-jin) announced its participation in 'Reha·Homecare 2025', to be held from May 29 to 31 at COEX, Seoul. At the event, they will unveil ‘Chorongi’, an AI-powered emotional care robot tailored for aging society needs...
Source: Article on 2025 Homecare, Rehabilitation & Welfare Expo | Date: 2025-05-13 14:58:00 | Read Article
Cai Robotics to Participate in ‘2025 Homecare·Rehabilitation·Welfare Expo’ with Smart Mobility ‘RoboWheel’ for Barrier-Free Innovation
Jointly hosted by the Korea Medical Device Distribution Association, the Korea Federation of Organizations of the Disabled, and WeExpo, 'Reha·Homecare' focuses on promoting health and improving quality of life in a super-aged society through digital healthcare, rehabilitation solutions, and wellness technologies...
Source: Article related to WeExpo | Date: 2025-05-13 15:12:00 | Read Article
Coex Magok Franchise Startup Expo to Open on May 15 (Thu) — Who's Exhibiting?
The 78th Franchise Startup Expo for aspiring entrepreneurs and small business owners will be held from May 15 (Thu) at ‘Coex Magok’ in Gayang-dong, Gangseo-gu, Seoul, featuring over 110 companies. This exhibition focuses on the food service industry...
Source: Article on Coex Magok | Date: 2025-05-13 14:10:00 | Read Article
CADEAUS to Present Low-Carb Rice Cooker and NIR Medical Device at ‘2025 Homecare·Rehabilitation·Welfare Expo’
CADEAUS Co., Ltd. (CEO Moon-Seok Lee) announced it will exhibit at 'Reha·Homecare 2025', taking place from May 29 (Thu) to 31 (Sat) at COEX, Seoul. The company plans to target the global market with its low-carb rice cooker and near-infrared (NIR) medical device...
Source: Article on 2025 Homecare·Rehabilitation·Welfare Expo | Date: 2025-05-13 14:24:00 | Read Article
Canadian Premium Pet Food ACANA to Offer 1+1 Discounts at MEGAZOO in May
ACANA, a premium pet food brand from Canada, will participate in Korea's largest pet expo, ‘MEGAZOO’, held from May 16 to 18 at KINTEX, Ilsan. The brand will hold a major promotion offering discounts and giveaway events. ACANA’s official Korean...
Source: Article on KINTEX | Date: 2025-05-14 08:00:00 | Read Article
Yamaha Music to Showcase Future-Ready Audio and Musical Solutions at KOBA 2025
(Photo: Yamaha Music Korea) Yamaha Music Korea announced on May 13 that it will participate in the 33rd Korea International Broadcast, Media, Sound & Lighting Show (KOBA 2025), taking place at COEX in Seoul from May 20 to 23. The company will present...
Source: Article on KOBA 2025 | Date: 2025-05-13 21:42:00 | Read Article
Yeungnam University College Wins Grand Prize at the 22nd Seoul International Food & Tableware Expo
Reporter Kim Jung-hee, Seoul Economic TV — Yeungnam University College (President Jae-Yong Lee) won major awards at the 22nd Seoul International Food & Tableware Expo & World Food Olympics, held at aT Center, Seocho-gu, Seoul from May 10 to 11. The Department of Global Culinary Arts and Global Bakery...
Source: Article on aT Center | Date: 2025-05-14 08:32:00 | Read Article
Keimyung College University Achieves Full Student Awards at ‘2025 Seoul International Food & Tableware Expo’
Reporter Kim Jung-hee, Seoul Economic TV — All students from the Hotel Culinary Arts and Slow Food Cooking Departments of Keimyung College University (President Seung-ho Park) won awards at the 2025 Seoul International Food & Tableware Expo, held at the aT Center in Yangjae-dong, Seoul, from May 10 to 11...
Source: Article on aT Center | Date: 2025-05-14 08:32:00 | Read Article
DreamAir to Showcase Globally Certified Respiratory Healthcare Solutions at 2025 Homecare·Rehabilitation·Welfare Expo
Jointly hosted by the Korea Medical Device Distribution Association, the Korea Federation of Organizations of the Disabled, and WeExpo, 'Reha·Homecare' promotes health and quality of life in the super-aged society through digital healthcare, rehabilitation, and wellness solutions...
Source: Article related to WeExpo | Date: 2025-05-13 15:54:00 | Read Article
Medisola to Present AI-Based Personalized Foodcare Solution at 2025 Homecare·Rehabilitation·Welfare Expo
Jointly hosted by the Korea Medical Device Distribution Association, the Korea Federation of Organizations of the Disabled, and WeExpo, 'Reha·Homecare' is committed to health enhancement and improving life quality in a super-aged society through digital healthcare, rehabilitation solutions, and wellness innovations...
Source: Article related to WeExpo | Date: 2025-05-13 15:28:00 | Read Article
Gangnam CasterNet to Promote Stair Transport Devices for Patients at 2025 Homecare·Rehabilitation·Welfare Expo
Medical device import specialist Gangnam CasterNet (CEO Jung-mo Ahn) announced its participation in 'Reha·Homecare 2025', to be held from May 29 (Thu) to 31 (Sat) at COEX, Seoul, where it will promote its stair transport equipment for patients...
Source: Article on 2025 Homecare·Rehabilitation·Welfare Expo | Date: 2025-05-13 14:08:00 | Read Article
100Billion Coffee to Join Coex Magok Franchise Expo as a Cost-Efficient and Value-Oriented Brand
Emerging franchise coffee brand '100Billion Coffee' will participate in the 78th 2025 Franchise Startup Expo at Coex Magok starting May 15 (Thu), offering franchise consultations. Known for its reasonable prices, premium beans, and distinctive brand identity...
Source: Article on Coex Magok | Date: 2025-05-13 16:10:00 | Read Article
Industry Trends
“Drone Industry Alliance” Launches on the 14th… Unveils ‘Top 5 Drone Platform Projects’
The “Drone Industry Alliance (DIA),” established to foster growth and cooperation in the drone industry, will hold its inaugural general meeting and officially launch on the 14th at COEX Magok in Seoul. The DIA includes 10 government agencies such as the Ministry of Land, Infrastructure and Transport, the Ministry of Trade, Industry and Energy, and the Ministry of National Defense, along with 23 local governments and 26...
Source: COEX Magok-related article | Date: 2025-05-13 16:28:00 | View Article
[Post U.S.-China Tariff Truce] Trade Uncertainty Eases, Relief for K-Exports
Jo Sung-dae, Head of Trade Policy Research at the Korea International Trade Association, commented, “With the U.S. and China agreeing in principle to lift or defer tariffs and proceed with follow-up negotiations, the worst-case scenario has been avoided,” adding that “given Korea’s high reliance on intermediate goods exports, this is a relief in terms of global...
Source: KITA-related article | Date: 2025-05-14 05:22:00 | View Article
“Korea and China Are Rivals in Nearly Every Sector”… Trump-Era Tariff War Solutions Discussed
Park Tae-sung, Executive Vice President of the Korea Battery Industry Association, suggested that “In tariff negotiations with the U.S., it’s crucial to secure reciprocal tariff exemptions for materials, parts, and equipment necessary for battery production in the U.S.” Cho Moon-gap of the Korea Federation of SMEs also...
Source: Korea Battery Industry Association-related article | Date: 2025-05-14 05:50:00 | View Article
Dutch Defense Delegation to Visit Korea Later This Month… Discussing Cooperation with K-Defense
The Dutch defense delegation will also attend the 2025 International Maritime Defense Industry Exhibition (MADEX), to be held in Busan from May 28 to 31 following the seminar. They plan to explore cooperation with K-defense in areas including electronic warfare, sensors, radar, and ground vehicles...
Source: Defense Industry-related article | Date: 2025-05-14 06:00:00 | View Article
SMEs’ Q1 Exports Reach $27 Billion… Cosmetics and Automobiles Hit Record Highs
Lee Soon-bae, Director of Global Growth Policy at the Ministry of SMEs and Startups, stated, “With U.S. tariff actions ramping up, we will continuously monitor their impact on SMEs and swiftly push additional support measures to help them respond effectively,” adding that this year...
Source: Ministry of SMEs and Startups-related article | Date: 2025-05-14 09:00:00 | View Article
“It’s a Losing Battle” – Chinese Invasion Cripples Dongdaemun Stores [On-site Report]
According to a report by the Korea Federation of Textile Industries, the total workforce in the textile and fashion industry in 2023 stood at 128,516 (based on businesses with 10 or more employees), down 2.7% from the previous year. The aggressive entry of Chinese companies into the domestic market has added to the industry’s woes...
Source: Korea Federation of Textile Industries-related article | Date: 2025-05-14 07:31:00 | View Article
Lotte Rental Enters Used Car Market… Competition Heats Up with Automakers and Rental Firms
According to the “2024 Domestic Auto Market Analysis” report by the Korea Automobile Mobility Industry Association (KAMA), 2.428 million used cars were sold domestically last year, about 790,000 more than new car sales (1.635 million units)...
Source: KAMA-related article | Date: 2025-05-14 08:00:00 | View Article
Government & Local Support Policies
Commission for Shared Growth and Gyeonggi-do Hold First Shared Growth Fair… Achieves 70.6 Billion KRW in Purchase Consultations
The event, held on May 13 at Suwon Messe, was attended by Dongbanwi Chairman Lee Dal-gon, Gyeonggi Province Vice Governor Kim Sung-jung, and Kim Hyun-gon, President of the Gyeonggi Institute of Economics and Science. The Gyeonggi-do Shared Growth Fair featured ▲ purchase consultations between large and small businesses ▲ large enterprise...
Source: Suwon Messe-related article | Date: 2025-05-14 08:47:00 | View Article
Overseas Expansion
"Recreating Human Hand Movements with an Arm up to 1.8m" – Hanwha Robotics Targets South American Market with Motion Tracking Solution
Hanwha Robotics announced on the 14th that it showcased its collaborative robot solutions applicable to various industries at 'EXPOMAFE 2025', the largest machine tool and industrial automation exhibition in South America, held in São Paulo, Brazil from May 6 to 10.
Source: Exhibition-related article | Date: 2025-05-14 09:00:00 | View Article
[Youth Daily] Lotte and KOTRA Host 'Lotte·Korea Brand Expo in Europe'
From April 30 to May 11, Lotte and KOTRA operated B2C promotional booths at the 'Foire de Paris', the largest consumer goods exhibition in Europe with 120 years of tradition. Featured products included 'Gravity', a hair loss shampoo developed by KAIST researchers.
Source: Exhibition-related article | Date: 2025-05-14 08:58:00 | View Article
[AT Industry Brief] Samsung Electronics, LG Electronics, Samsung Display, LG Display
Samsung Display showcases next-level R&D achievements at 'SID 2025' in the U.S. The company became the first in the industry to present non-cadmium, high-brightness (400 nits) 'EL-QD' technology at the event. (Photo: Samsung Display booth at SID2025)
Source: Booth-related article | Date: 2025-05-14 08:54:00 | View Article
Osstem Implant Debuts at 'Europerio 11' – Local Branch CEO Engages in Direct Consultations
At 'Europerio 11', Osstem Implant is participating as a 'Diamond' sponsor, the highest tier, and is unveiling a large exhibition booth. The booth will showcase implants, implant surgical kits, GBR (guided bone regeneration) materials, imaging solutions, and more.
Source: Booth-related article | Date: 2025-05-14 08:52:00 | View Article
MICE (Meetings, Incentives, Conferences, Exhibitions)
World’s Most Prestigious Nuclear Physics Olympiad ‘INPC 2025’ to Be Held in Korea for the First Time
The Institute for Basic Science (IBS) will host the 29th International Nuclear Physics Conference (INPC) at the Daejeon Convention Center (DCC) from May 25 to 30. INPC is one of the most prestigious conferences in the field of nuclear physics and is held every three years. This marks the first time it will be held in Korea.
Source: Convention-related article | Date: 2025-05-14 08:52:00 | View Article
‘World Environment Day’ Event Returns to Korea after 28 Years – Will the New President Attend Just 3 Days After Taking Office?
According to the Ministry of Environment on the 14th, the World Environment Day ceremony will be held at the Jeju International Convention Center on June 5. This will be the first time Korea hosts the event since 1997. World Environment Day is a globally recognized occasion promoting environmental protection.
Source: Jeju International Convention Center-related article | Date: 2025-05-14 05:00:00 | View Article
Incheon City Gears Up for APEC 2025 – Aiming to Join Global Top 10
Incheon City, with Songdo Convensia as the main venue, is enhancing transportation convenience by operating dedicated shuttle buses between the venue, accommodations, and Incheon International Airport. Foreign language-speaking guides and volunteers will be deployed to assist with interpretation, transportation, and general support.
Source: Songdo Convensia-related article | Date: 2025-05-14 08:36:00 | View Article
Incheon City Holds Kick-Off Briefing for APEC 2025 Event
Incheon City is preparing meeting venues centered around Songdo Convensia and plans to operate dedicated shuttle buses between the venue, accommodations, and Incheon International Airport. Foreign language-speaking guides and local volunteers will also be deployed to assist participants with interpretation and other services.
Source: Songdo Convensia-related article | Date: 2025-05-14 06:45:00 | View Article
Seoul Tourism Organization: Seoul Ranked No. 1 Leisure Destination in Asia – A Favorite City Among Global Travelers
Global Traveler, a leading premium MICE magazine in the U.S. targeting business travelers with a circulation of 1.1 million, has selected Seoul as the top leisure destination in Asia. The Seoul Tourism Organization promotes the city under the slogan "Seoul: Your complete MICE City," highlighting its appeal for ‘bleisure’ (business + leisure) travel.
Source: MICE-related article | Date: 2025-05-14 08:36:00 | View Article
Exhibition Marketing
ALi Makes Her ‘It's Live’ Debut... Set to Perform New Song “Azaleas Are Blooming” Live
The recording of this episode of 'It's Live' will take place at the 33rd Korea International Broadcast, Media, Sound & Lighting Show (KOBA 2025), the largest media exhibition in Korea. Singers ALi and Roy Kim will take the stage, with ALi performing her new track “Azaleas Are Blooming.”
Source: KOBA 2025 Exhibition-related article | Date: 2025-05-14 08:36:00 | View Article
[On-site at ER] Chatting with Cartoonist Hur Young-man, Taking Golf Lessons, and Enjoying Shopping?
The ‘AWS Summit Seoul 2025’ expo opened on May 14 at COEX in Seoul, dramatically showcasing Amazon and AWS’s robust AI infrastructure expanding across various industries. From the moment visitors entered the venue, the atmosphere was electric with cutting-edge tech on display.
Source: COEX-related article | Date: 2025-05-14 08:56:00 | View Article
[MZ Focus] Tired of Flashy Short-form? MZ Generation Also Seeking ‘Slow Burn’ Long-form Content
At the Korea International Tourism Fair held at KINTEX in Goyang, Gyeonggi Province, visitors experienced cameras designed for travel YouTube content and short-form videos. [Photo = Newsis DB] As quick, attention-grabbing content saturates the market, the younger generation is also showing interest in longer, immersive formats.
Source: KINTEX-related article | Date: 2025-05-14 08:42:00 | View Article
Exhibition Infrastructure
EXCO Appoints Jeon Chunwoo, Former KOTRA Executive Director, as New CEO
Jeon Chunwoo, the newly appointed CEO, is an expert with extensive hands-on experience in the MICE (Meetings, Incentives, Conferences, Exhibitions) industry. He has held key positions such as KOTRA Executive Director, Director of the Korea Exhibition Industry Association, and external director at KINTEX and BEXCO, bringing a strong sense of the industry and policy expertise.
Source: Korea Exhibition Industry Association-related article | Date: 2025-05-13 21:26:00 | View Article
50 Diplomats Gathered for ‘Commercial Counselor Consultation’ to Promote Korean Exhibitions [MICE]
The Korea Exhibition Industry Association will host the '2025 Commercial Counselor Consultation' at Crest 72 in Yongsan-gu on the afternoon of May 15. The event, following last year's successful 'Inviting Commercial Counselors of Foreign Embassies in Korea,' will bring together overseas companies and buyers to discuss potential exhibition opportunities.
Source: Korea Exhibition Industry Association-related article | Date: 2025-05-14 06:02:00 | View Article
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Updated: May 14, 2025, 09:44 KST